United Airlines is incorporating purple into its new look — from the new uniforms that all 70,000 frontline employees will soon be sporting to new fabrics on its seating.

The new uniforms were developed in partnerships with Tracy Reese, Brooks Brothers, and Carhartt. Much of the new design is developed around the airline’s new color scheme. 

The central color is “Rhapsody Blue,” which anyone who has seen the United logo will recognize. But the rest of the palette is heavy on neutral blues, grays, and purples.

Female cabin crew will don a a dress with a lilac arm and an azure “Pacific Blue” curving stripe. Male flight attendants will have purple “Atlantic Amethyst” accents in their uniform, including on ties and pocket squares. 

https://www.travelandleisure.com/airlines-airports/united-airlines-new-uniforms-purple